Los Angeles fashion photography
I think lines have blurred when it comes to shooting fashion. I think in the past, things were much more rigid. Fashion photography was only about the clothes. Poses could often be stiff and unnatural. The environment in which the images were shot, sterile. I think it’s different nowadays. Today it feels as though almost everything goes. Fashion photography, to me, is mostly about feeling.
It’s not to say that the clothing isn’t important. More to say that the feeling you get looking at the clothing is beyond important. The way the clothing is shot, the location, the model’s expressions, the mood; these are the things that will impact the viewer and bring about particular feelings. These feelings influence and tell the viewer what to think of the brand, so I think it’s really important that shoots are well thought out. And that they are then orchestrated such that everything vibes together in a consistent and exciting way. I think the method to achieve this is to hyper plan before a shoot, but then once at the shoot, let it all completely go. I think you have to trust that all the pre-planning you’ve done will inform the shoot in a beautiful and organic way. If you’re too caught up on the day of the shoot with the specifics or you try to rigidly control things, I think you often loose some of the gorgeous synchronicities that inevitably happen when you let it go and become present to what’s actually happening on the day of the shoot.
Here’s some shots from a day when everyone was present to the day of the shoot.
Stylists - Annie and Hannah
Makeup - Tammy Yi
Hair - Stephanie Bryn
Model – Nikki Alexa @ Industry